Media, Entertainment & Creator Economy Law
At Oberoi & Partners, our media and entertainment law practice advises artists, musicians, creators, talent agencies, production houses, and brand-led media businesses on the legal and commercial aspects of the creative industry. We operate at the intersection of law, content, and commerce—where rights, reputation, and revenue are closely intertwined.
We assist clients across the lifecycle of creative and media projects, from contract structuring and rights acquisition to licensing, endorsements, and dispute management. Our work spans music, film, digital content, influencer marketing, and brand collaborations, with a strong focus on protecting intellectual property while maximising commercial value.
In addition to traditional entertainment law, we have a deep focus on the creator economy and digital-first media businesses, advising on influencer agreements, platform monetisation issues, content ownership, and regulatory compliance. Our advice is industry-aligned, commercially practical, and tailored to fast-moving creative environments.
Our Media & Entertainment Services
Artist, Talent & Creator Representation
We advise individual artists, musicians, and digital creators on contracts governing their careers and commercial engagements.
- Artist and talent agreements
- Music, recording, and publishing contracts
- Influencer and creator agreements
- Endorsements, sponsorships, and brand deals
- Exclusivity, usage rights, and monetisation terms
Production & Content Contracts
We assist production houses and media companies with end-to-end documentation for content creation.
- Film, web-series, and digital content contracts
- Writer, cast, crew, and director agreements
- Production services and co-production agreements
- Distribution, syndication, and OTT platform deals
- Location releases and content clearances
Licensing, IP & Rights Exploitation
We help clients monetise creative assets while retaining control over rights.
- Music, image, and content licensing
- Merchandising and brand licensing
- IP ownership structuring and assignments
- Royalty and revenue-sharing arrangements
Brand Collaborations & Media Campaigns
We advise brands and agencies on media-led collaborations and advertising campaigns.
- Brand endorsement and collaboration agreements
- Influencer marketing contracts
- Advertising compliance and disclosures
- Agency and talent management agreements
Media Risk, Disputes & Reputation Advisory
We provide pre-emptive and reactive advisory for media-related risks.
- Content risk review and defamation advisory
- Contractual disputes and enforcement
- Takedown notices and platform-related issues
- Reputation management strategy
Who We Work With
We regularly advise:
- Musicians, artists, and performers
- Influencers and digital creators
- Talent and influencer management agencies
- Production houses and media startups
- Fashion, lifestyle, and consumer brands
Digital Media & Creator Economy Focus
Our practice has a strong focus on digital-first creators and platforms. We advise clients operating across Instagram, YouTube, Meta, and emerging platforms with clarity and commercial realism.
Influencer-Brand Collaborations
We structure and negotiate partnership agreements between creators and brands, ensuring fair terms, clear deliverables, and proper rights allocation for both parties.
Platform Monetisation & Account Disputes
We advise on monetisation terms, platform policies, account suspensions, demonetisation issues, and disputes with digital platforms over content or revenue.
Content Ownership & Reuse Rights
We help creators and brands clarify who owns content, how it can be reused, and ensure intellectual property rights are protected in creator-brand partnerships.
Advertising Compliance & Disclosures
We advise on compliance with advertising standards, disclosure requirements for paid partnerships, and regulatory guidelines governing influencer marketing and sponsored content.
Why Oberoi & Partners for Media & Entertainment Law
- Deep understanding of creative and digital industries
- Strong IP and contract negotiation capability
- Experience with creator-economy transactions
- Integrated advisory across IP, corporate, and disputes
- Practical, reputation-aware legal strategy
Frequently Asked Questions
Do you represent individual artists and creators?
Yes. We advise musicians, artists, influencers, and digital creators on contracts, licensing, brand deals, and commercial engagements across all creative industries.
Do you handle influencer and brand collaboration agreements?
Yes. Influencer marketing and brand collaborations are a core part of our media practice. We structure partnerships, negotiate terms, and ensure compliance with advertising regulations.
Can you advise on music and content licensing?
Yes. We advise on music licensing, content licensing agreements, royalty structures, IP assignments, and commercial exploitation of creative assets across various media formats.
Do you handle disputes and takedowns?
Yes. We advise on contractual disputes, content takedowns, platform-related issues, intellectual property infringement, and reputation management for media and entertainment clients.
What types of production contracts do you handle?
We handle film, web-series, and digital content contracts, including agreements for writers, cast, crew, directors, production services, co-productions, and distribution deals with OTT platforms.